Choosing the best agent for your property sale

Choosing the best agent for your property sale

Category Property Tips

Choosing the right agent will give you the best chance of success by achieving the best price in the shortest time possible. While there are no doubt many property agents to choose from, they do not all offer the right mix to ensure a successful and smooth sales process.

When it comes to selling, you should look for an agent who knows how to close a deal, and can help you achieve your objectives. Do not compromise by choosing an agent based on an unrealistic price promise only for the property to remain unsold, or selling for a lower price than what you could have achieved.

Accreditation and PPRA Registration

All property agents must be registered with the Property Practitioner's Regulatory Authority ((PPRA) previously known as the Estate Agents Board). Agents have to meet certain educational standards, and are issued with a Fidelity Fund Certificate which is their "trading license". The certificate must be valid. You should ask to see the certificate, and can also check online at https://theppra.org.za/agent_agency_search.

Experience and Proven Sales Record

There is no substitute for real sales experience. It comes with knowledge, insight, and advice on how to avoid or resolve pitfalls which could otherwise result in delays or added costs. Such agent will provide the correct advice based on actual sales and price trends in the suburb, and on how to prepare the property for the market. Be sure to ask how long the agent has been in the area, and for a list of their sales.

Honest Advice and Accurate Price Recommendation

An experienced agent will provide honest advice which might be difficult to hear, but will ultimately result in a successful sale and smooth transaction. Knowing the area, what buyers look for, what other properties are on the market, and recommending accurate pricing, are vital to a successful sale. Be wary of agents who make high price promises, you could end up not getting a buyer, or selling for less.

A Comprehensive Marketing Plan

A multi-faceted marketing plan should aim to attract the right buyer with a campaign which includes strong online, digital and social media marketing, and regular feedback. A Sole Mandate is a vital component to focus all market efforts on the property, rather than an open mandate, or multiple agents which will not result in better marketing or a higher price as none of the agents will be too invested in selling the property.

Reputable Agency Backing

Finding the right buyer is just one of the steps in the process of selling a property. The backing of a reputable agency brand such as Seeff offers trust and credibility, access to an extensive network of buyers, legal compliance, and vital administrative support to facilitate the transaction process from start to end, and ensure an efficient and positive experience.

If you would like to know more about how I can assist you, or would like a free property assessment based on real data and advice which is in your best interest, please feel free to contact me today.

Author: Gina Meintjes