Top 5 Factors to Achieve the Best Possible Price, Fast
Category Property Tips
Most sellers aim to secure the best possible price in the shortest amount of time. Research and experience have shown that, to achieve this, there are five key factors which buyers and investors would generally evaluate and the most advantageous combination of these would drive them to submit a compelling offer on the property.
While some of these factors such as the location and characteristics of the property may be fixed, the other factors are mostly within the control of the seller. By focusing on these, the property will not only appeal to more buyers, but will likely sell faster and achieve a better price. The important factors include:
Location. This is the most compelling factor for most buyers and investors. The location defines the property's suitability. Aspects such as accessibility to transport links, schools, business hubs, and amenities will factor into the decision. The location carries an inherent value, and if it scores strongly in terms of the needs of the buyer or investor, it will strongly influence the price offered.
Price. The price must be competitive and accurate for the market to attract maximum attention from qualified buyers without leaving money on the table. Incorrect pricing risks the need for a price reduction. A Comparative Market Analysis (CMA) based on recent sales of similar properties provides the most accurate guide to pricing correctly from the outset to generate strong interest and competitive offers.
Layout, Features and Condition. These need to match the needs of the buyer. Open-plan living, functional kitchens and bathrooms, and ample storage are often strong selling points. The condition directly impacts the perceived value. A well-maintained, move-in ready property with updated finishes, and neutral colours usually appeals to the widest pool of buyers, minimises hesitation and removes leverage for lower offers.
Market Competition. If similar properties are for sale, buyers would have a choice, and not rush to make a decision, often negotiating aggressively. It is therefore important that the property stands out on issues such as condition, presentation, price, and flexibility in terms of viewings and negotiability. It again underscores the need for accurate pricing so that the buyer only needs to consider the actual property and location.
The Right Agent. It is ultimately the agent who will facilitate the right offer. A skilled, local agent offers more than just listing services, but brings experience in selling similar properties backed by data-driven assessment, targeted marketing, and superior negotiating skills. The agent will interpret buyer feedback, and strategically negotiate a suitable offer aimed at achieving the best possible price and most favourable terms.
The news of another interest rate cut (the sixth since mid-2024) is a welcome boost for buyers and investors, and we head towards the end of 2025 on another strong year for the Cape Town property market. Now is the time to buy or sell. If you are considering your next move, or would like an assessment of what your property might sell for, please feel free to contact me at any time via WhatsApp, email, or phone.
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Author: Gina Meintjes
