Why you should choose your selling agent based on a proven value track record
Category Property Tips
Aside from ensuring that a seller chooses a selling agent which is registered with the Estate Agency Affairs Board and in possession of a currently valid Fidelity Fund Certificate, it is vital to choose an agent with a proven track record of delivering value to the seller.
How should a seller value an agent?
Time on Market
The first important measure is how long the agent takes to sell a property compared to the average for the market as a whole. Based on sales data from Propstats for the last year, January 2020 to January 2021, the average for the whole market across Bergvliet and Kreupelbosch is 85 days on average across all sales.
Comparatively, Sharyn Dabbs from Seeff achieved a market average of just 30 days, save for two properties which remained on the market for longer as a result of the Covid Lockdown. Sole Mandates are usually a prerequisite to ensuring that your asking price is set at the correct level.
Sharyn is thus significantly outperforming the market in terms of how fast she achieves sales for sellers. It should be noted though that a prerequisite is always that it must be a Sole Mandate and the property must be priced in line with the current market trends.
Selling price achieved
The second important measurement is the average price achieved for sellers. This the average difference between the asking and selling prices.
The current market differential between the asking and selling prices is around 11% which means sellers are only achieving about 89% of the asking prices.
Comparatively, Sharyn is achieving 93.27% of their asking prices for sellers. Additionally, she achieved one sale at the full asking price of R3,995 million, another at 99.2% (just R5 000 below) and a further two sales at 96,2% and 94,1% respectively of the asking price.
Here too, Sharyn is outperforming the market and achieving well within the 5% to 8% range which is considered to be a very good agent by the industry.
Value to the seller
Time is money and by selecting the best agent to sell your property, you will not achieve a price within your desired price range, but a sale concluded within the shortest timeframe.
A successful agent usually brings a lot more to the transactions including a high success rate of selling their sole mandate properties as well as testimonies from other sellers.
Home is our Story and property my passion. I have been one of the most successful agents in the Bergvliet and Kreupelbosch area for many years and offer the backing and operation support of the Seeff Property Group, one of the top real estate brands in the country.
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Author: Gina Meintjes
